The final assets required to succeed in a country enterprise are
the ability and determination to sell your product. This is very
often the biggest stumbling-block.
Unless you accept from the
outset that what you produce must one day be sold, you are not
going to receive any income from your venture. The thought of
producing enough to eat and drink for your family from your own
resources became immensely popular a few years ago. The independence
to be gained was seen as a worthwhile goal and certainly
home-produced food is extremely nutritious. The drawback to the
concept is that unfortunately in our modern world we have to
produce a surprising amount of cash to survive. Rates, rent or
mortgage payments cannot be made with honey; even if you burn
wood to heat your house and fuel your cooker, you will still
probably appreciate electric light and if you aim to live well on
your home-grown produce, then a deep-freeze is a great help. Also
many people were so good at producing to feed themselves that
they produced gluts that needed to be disposed of.
This leads on
naturally to producing extra especially to sell. The satisfaction we
felt when we first sold our hand-raised pies to local pubs and
restaurants still glows today. The pork in them was home-produced
as was the lard in the pastry. There is a tremendous amount of
pleasure to be had from this kind of venture. There are, of course,
always bad days.
The hurt you feel if someone criticises your
produce is unbelievable until you have felt it. Even if you can see
that the criticism is unfounded and that the customer is just
letting off steam, it will probably haunt you at night. That is one
of the problems of working with such personal projects: the satisfaction
is tremendous on good days but bad days are worse than
you can imagine. An essential asset is to be able to ride them.
...the strength to succeed